Pay-Per-Click

What is Pay-Per-Click?

Pay-per-click, or PPC, is a customer-now marketing strategy that drives traffic from a search engine or social media platform to a specific call-to-action. It is beneficial for industries that want customers promptly.

PPC can have a variety of call-to-actions, but this marketing can be broken down into three categories: call-only action is calling the business on the phone. With this, there is no link to go to, only a phone number to call. Clicking on the site leads you to the designated web page or landing page to fill out the call-to-action or book an appointment. Finally, lead forms are forms to fill out on the social media platform for someone to contact that person for a specific call-to-action.

Digital marketing has changed in many ways over two decades, with the rise of competition from businesses that want to be their business front and center. Monitor your pay-per-click for changes to keep up with Google's ever-changing algorithms, which change yearly along with their search engine.

Google Ads & Bings Ads

Google ads and Microsoft ads are the top search engine advertisements used by people looking for companies to shop for or get services. These advertisements are perfect for e-commerce and emergency services to promote their business.

Google Local Services

Google Local Services can help you find customers looking for your business in your local area. However, unlike traditional Google ads and Bing ads, they are restricted by the industry and location of the company.

Social Media Ads

It is excellent to want your business's ad to appear on search engines. However, sometimes, you want your advertisement on social media. Social media ads are an incredible source for businesses with promotions or offers.

Advantages of PPC

Pay-per-click can be beneficial in assisting businesses to have their company stand out and increase their customers and scales. Opposite to SEO, PPC takes the quick and artificial tactic to keep your company front and center. Other advantages include the following:

Increase in profit
Digital billboard for your business
Works within a week
Paid only when someone clicks on an ad

Is PPC needed for my business?

While social media platforms and search engines continuously evolve algorithms to target your business advertisement to your ideal customers, you wonder if your business needs pay-per-click.

PPC is recommended for your business if your main goal is to increase your company's customers and profit. Leads from PPC can come in in a matter of hours, and the investment for pay-per-click can have more than a 2x return.

Since PPC charges you when someone clicks on your advertisement, checking the cost per click and the number of leads your campaign gets is vital.

You can decide to use pay-per-click as a short- or long-term marketing strategy until you have enough customers to handle or let it roll to have continuous new customers in your business.

Schedule a consultation with Duecoup Activation to see if pay-per-click or any other of our marketing services is right for your business.

Pay-Per-Click FAQ

How long does it take to get results for PPC?

It can take as little as a day to see results. It varies on the budget, the keywords, and the call to action you put on the ad. These elements work well together to captivate the best results.

When should I start PPC?

Start a PPC when you have the budget and want to attract new customers to your business. No matter how small or big your company is, PPC can be a powerful marketing tool for reaching new customers.

If my website is on the first page of Google, should I also do PPC marketing?

It is not a requirement, but you should do pay-per-click marketing and SEO for the best results. PPC is like exercising; it adds powerful benefits to a working strategy.