Message Marketing

What is Message Marketing?

Message marketing, or SMS marketing, is a customer-now marketing strategy to send offers or discounts to customers or prospects through text. It works for companies that want to connect with their customers or potential ones quickly and effectively.

Message marketing uses the customer or prospect's permission by having them sign up to provide their phone number to receive texts. Once they approve, you can send them promotional messages throughout the year when a sale or discount occurs in your business.

It is vital to track metrics like open rate or conversion rate to improve messages and give customers or potential ones an opt-out option. In any marketing strategy, you must provide a clear call to action in the text, such as a link to the website to redeem an offer or a specific word for your customers or prospects to take the next step.

Message marketing is effective and quick marketing to reach customers or potential ones. With phones necessary, getting your business through a busy and evolving world is essential. Duecoup Activation can help your messages be accurate. We are happy to assist the industry in retaining its customers.

E-Mail Marketing

While message marketing is a popular method to promote your business to customers, email marketing is also essential. Email marketing is usually where potential or current customers agree to receive information from your business before they opt-in to texting. -read more about Email Marketing.

Advantages of Message Marketing

Message marketing has shown to be a speedy yet incredible way to strengthen a customer or prospect's journey and satisfaction through text. Other advantages include the following:

Personalize messages to individuals
Can be scheduled to be sent out
The high response rate from recipients
Sent out messages within minutes

Does message marketing works for my business?

With life constantly on the go, it is more crucial now than ever to connect with your customers and prospects so you can give the best experience in the palm of their hands. You asked if message marketing works for your company.

Message marketing works for your business if your main goal is to send out messages to your potential or current customers. In addition, the cost of this marketing is more budget-friendly than most marketing strategies.

You can use message marketing in the long term to target your potential customers a great deal to become a customer or target your current customers with offers that they will want based on their buying history. However, remember that sending too many messages can be overwhelming for some people and can harm your company more than reasonable.

Schedule a consultation with Duecoup Activation to see if message marketing or any other of our marketing services is the right fit for your business.

Message Marketing FAQs

When can I see results for my message marketing?

Results for message marketing can be between a day and a week. It varies on the messages, industry, and many other factors.

Is message marketing legal?

Yes, message marketing is legal if businesses obtain customer permission before sending messages. In addition, companies must follow regulations such as the Telephone Consumer Protection Act (TCPA) and the General Data Protection Regulation (GDPR).

What if I need a customer or lead list?

You can start making a spreadsheet of customers for your business. However, you don't have any customers or leads. In that case, you should invest in other marketing strategies, such as pay-per-click or search engine optimization, to have a customer or lead list.

I am doing email marketing, and I want to add message marketing. Should I?

Yes, you should add message marketing with your email marketing. The combination of message marketing and email marketing strengthens the attention of your prospects or customers attention using email and text.